In today’s fast-evolving fashion industry, maintaining a blend of quality, elegance, and innovation is vital for standing out. As the founder of LuxeByGlamoholic, a leading luxury fashion brand in Nigeria, Dr. Princess Akawor has been at the forefront of these values, shaping her brand’s journey with a clear vision and passion for fashion. In this exclusive interview, Dr. Akawor shares her thoughts on the role of quality, the essence of elegance, and the need for continuous innovation in the luxury fashion industry.
The Journey of LuxeByGlamoholic
Dr. Akawor’s story begins with a passion for luxury fashion and a determination to introduce Nigerian consumers to high-quality, elegant pieces. Established in 2010, LuxeByGlamoholic quickly earned a reputation as a destination for premium fashion, offering a curated selection of shoes, clothing, handbags, and accessories. “I wanted to build a brand that stands for sophistication and elegance, not just in Nigeria but globally,” Dr. Akawor shares. LuxeByGlamoholic has since expanded with locations in Lagos, Abuja, and Port Harcourt, drawing a clientele that appreciates both quality and exclusivity.
Why Quality Matters in Luxury Fashion
One of Dr. Akawor’s core beliefs is that quality is the cornerstone of any luxury brand. “Quality is not negotiable when it comes to luxury,” she emphasizes. LuxeByGlamoholic ensures that every item, from its ready-to-wear collections to its bespoke luxury pieces, meets strict quality standards. For Dr. Akawor, quality extends beyond the physical product to encompass the entire customer experience. By investing in high-quality materials and skilled craftsmanship, she has been able to build a loyal customer base that trusts her brand. “When customers feel the value in every detail, they keep coming back,” she adds.
Elegance: The Heart of LuxeByGlamoholic
Elegance is another defining characteristic of LuxeByGlamoholic. Dr. Akawor explains that elegance, for her, means timelessness and sophistication. “Elegance is more than just fashion—it’s a statement, a way to carry oneself,” she says. Her collections embody this philosophy, featuring classic designs that are both stylish and enduring. By carefully selecting colors, fabrics, and patterns that exude grace, Dr. Akawor creates a collection that appeals to the modern, refined woman. She believes that true elegance resonates with customers on a deeper level, creating a lasting impression.
Innovation: Adapting to the Evolving Fashion Landscape
In an industry known for its rapid trends, staying innovative is essential for long-term success. Dr. Akawor sees innovation as a necessary tool to remain relevant and engaging in the luxury market. “Innovation keeps us fresh, allows us to adapt to changing tastes, and pushes us to explore new ideas,” she explains. LuxeByGlamoholic’s recent rebranding initiative and upcoming fashion pop-up events are prime examples of how Dr. Akawor infuses innovation into her business. She is also focused on digital strategies to reach a broader audience, especially as online shopping continues to grow in popularity.
Balancing Quality, Elegance, and Innovation
Building a luxury fashion brand that embodies quality, elegance, and innovation is no easy feat, but Dr. Akawor has found a way to balance these elements successfully. She believes that each of these components is essential to creating a well-rounded brand that resonates with consumers. “It’s all about consistency,” she notes. “When a brand consistently delivers quality, exudes elegance, and embraces innovation, it naturally stands out.” Dr. Akawor’s ability to harmonize these values is a testament to her dedication and vision for LuxeByGlamoholic.
Final Words: Advice for Aspiring Luxury Fashion Entrepreneurs
Dr. Akawor encourages aspiring luxury fashion entrepreneurs to stay true to their vision while embracing quality and elegance. “Success in the luxury fashion industry doesn’t happen overnight. It requires dedication, passion, and a commitment to excellence,” she says. By keeping these principles at the heart of their work, emerging designers and brands can make a lasting impact. As LuxeByGlamoholic continues to grow and influence the fashion industry in Nigeria and beyond, Dr. Akawor’s journey serves as an inspiration for those aiming to make their mark in luxury fashion.
